More and more people have been hearing about LeadPages, however, few actually know what it is or how to use it.
LeadPages is an online tool designed to help you collect email subscribers. In essence, it offers templates for lead magnets, webinars, landing or sales pages, and more, which can be used in order to create or expand an email subscription list.
However, it is important not to confuse this application with the email marketing software that you may use (MailChimp, Aweber, or ConvertKit for example). The main function of LeadPages is to help you gather more subscribers, not to send regular emails, such as newsletters.
What can LeadPages be used for?
LeadPages has several extremely useful features, all of which are useful to both bloggers and entrepreneurs:
- It allows you to host webinars.
The software allows you to embed a live webinar presentation into one of the many webinar templates that it provides. Furthermore, it will also add a chat box in order to facilitate communication between those hosting and the attendees. The beauty of this feature is that it is extremely cheap, especially when compared with other pricey webinar software. By using LeadPages in order to host webinars, you will be able to practically embed a live Google Hangouts broadcast into the template.
- Automatically send content upgrades to your subscribers.
One of the main issues with using an email service like MailChimp is that it is almost impossible to send content upgrades without adding subscribers to multiple lists, which will, in turn, mean that you will be required to pay twice or three times as much for every subscriber.
LeadPages offers a simple solution. You will simply have to create a new “LeadPage” or “LeadBox”, after which you will be able to upload the new content. This uploaded material will be sent to your new subscribers after they sign up.
- It allows you to embed opt-in boxes into blog posts.
While there are many who prefer to design their opt-in boxes and buttons in various applications, LeadPages allow those who aren’t particularly technical to create a clickable button and embed it into a blog post. It’s fast, simple, and efficient.
- It can be used to create opt-in forms for your landing page.
There isn’t much to be said about this one. The software basically gives you templates that you can use in order to create opt-in forms that lead to your free lead magnets.
If you don’t know what you could do with a landing page, or why you should include an opt-in form on it, the answer is simple. Landing pages can be linked in social media profiles, it can be used in social media posts in order to gather subscribers (Link a landing page in a post, rather than to link a blog homepage as it will seem more professional and even better, it will be more convincing), and it can also be used with social media advertising (It is better to link a landing page to an ad, rather than a simple blog post).
- It gives you an easy way to create sales pages.
You also have access to sales page templates, among the many resources that LeadPages offers. These can be extremely useful if you do not have the resources to hire a designer. Also, most of the available templates are elegant and professional.
- LeadPages helps you gather subscribers through text messaging.
This feature will enable you to set up a system based on an automated phone number. If an individual texts a preset word or phrase to that number, they will receive a text asking them for their email address. Once they enter it, they will be automatically subscribed.
While many may argue that this feature is simply a gimmick, in reality, it could be extremely useful. The system would be great to use at conferences or large meetings, where explaining how to navigate through various pages in order to subscribe would be too time-consuming. This option allows you to simply give everyone a phone number and tell them to text their email address to it.
- It can help you create “Thank you” pages.
Most of the time, someone subscribes to a blog or website, they are redirected to a simple page that says “thank you!”.
However, there is a better way. LeadPages allows you to create a personalized “Thank you” page that will familiarize the subscriber with your blog or your business. The page can also include a call to action, asking subscribers to share your lead magnet resources, as well as various images and links.
- LeadPages enables you to host free web courses.
Another extremely useful feature is the hosting of free web courses. While this is more of a workaround and not an actual feature, it is quite reliable. The core idea is that you can always embed a video lesson in one of the software’s templates, and share it as part of a free course.
LeadPages won’t do the work for you, but it will help you be much more efficient. It’s also a lot cheaper than many other applications, and it’s filled with all kinds of useful resources.