This guide has been designed in order to cater to the needs of those looking to create a website around a niche, and to earn enough in order to live off it.
Below, you will find everything that you need to now, from steps that you should take in order to maximize your profit, to tips and tools that you can use in order to make your job a little easier.
You will also learn how to rank your website in Google, and how to make enough money to rival what you would earn from a full-time job.
The strategies and tips presented in this guide have all been tested countless times, on websites built around a variety of niches, so they will certainly work for you too, as long as you put in the required amount of work. Please keep in mind that the success of your website depends on how hard you work for it. The information contained in this article needs to be put into practice in order to produce results.
Niche websites have been around for quite a few years, however, they are still going strong. Many people are afraid of the fact that they may not be as popular as they once were, however, most of the times when someone needs a particular product or service or considers buying an item, he will look for niche websites that can help him make an informed decision.
Before moving forward, let us look at what this guide can actually help you accomplish, provided that you do your part.
First of all, it will help you build a website around your chosen niche, and explain which mistakes are most often made so that you can avoid them.
It will also walk you through everything that you need to know in order to monetize the website, from search engine optimization and ranking, to how to get started using services like Amazon Associates and Google Adsense.
There is a lot of information contained here, and it would be a good idea to come back to the guide if you don’t know what to do.
This having been said, let’s look at the main things that we will look at in this guide:
- How to brainstorm in order to decide what broad niche ideas are available to you;
- How to begin an in-depth keyword research process;
- Establishing what problem your website is meant to solve. (This is what it will make it stand out.);
- Choosing the best domain name for your site;
- How to find a good service to host it, and how to pick a proper theme and logo;
- Developing a long-term strategy to guide content creation;
- How to pick a monetization strategy;
- Everything that you need to know about link building;
- Marketing and social media strategies;
- How to maximize your earnings through list building;
- How to develop long-term strategies in order to continue growing your niche website;
Tools that are recommended for building and developing your website:
As with any project of this magnitude, you will need to use a few tools. Some of them are free, and some are paid, however, all are extremely useful and will make your job a lot easier:
- Bluehost – This is a great solution for hosting your website;
- NameCheap – Here you will be able to buy your domain name;
- LongTailPro – Will help you research keywords a lot faster than you normally could;
- SEMRush – A great tool for competitor analysis, as well as some more in-depth keyword research;
- Thrive Themes – This is a great place to choose your WordPress theme from;
- Thrive Leads – A tool that will help you capture email leads;
- Aweber – An invaluable tool. This email autoresponder provider will help you manage your email list;
You know that you will learn, and you know which tools you will have to use in order to create a great niche website that can make you a lot of money, but one important thing has not been discussed yet:
What is a Niche, or a Nice Website?
Contrary to what some people may think, a niche website is not a small website, in any way shape or form. Most hear “Niche”, and think that the website will only have 10-15 pages of content. This is not the case.
The term “Niche” actually refers to a small segment of a larger market or domain. Basically, it means that a website is focused on one particular topic, service, or product.
You are almost certainly already using niche websites, however, you may not have known what they actually are.
A good example of a niche website is ESPN. Why? ESPN is all about sports, so it focuses on the topic of sports (regardless of how large or small it is). Generally, any website that is built around a specific section of a market is a niche site.
Now, the size of a niche is not extremely relevant to the website’s success. There may be sites that are focused on wide niches but provide poor content, so they won’t be extremely popular. On the other hand, you may come across ones that have a very specific topic, such as a video game console, and are extremely successful as a result of their high-quality content.
So, avoid linking niche websites with a small amount of content or popularity
This brings us to another interesting thing: A lot of niche websites actually target extremely specific (and small) target audiences. For example, there are many websites about a particular sport, such as soccer, or golf. These are successful due to the fact that people use them in order to avoid scrolling through endless pages of content in order to find what they are looking for.
Now that we’ve established the proper definition of a niche website, let’s take a look at how you can build your own, and earn $3,000 from it.
- Brainstorm and decide what broad niche ideas are available to you
Before starting to actually build the website, you must think about what niches are available to you (which topics you are familiar with, and which of those are also profitable).
Niche websites target a very specific audience, and it is extremely important that you chose a group of people that you can relate to, and to which you can sell products and services.
Let’s take a look at how a successful niche website usually looks like:
- It helps the audience with the problems that they have, concerning the chosen niche;
- It grows in terms of content, and ends up having hundreds of articles that are based on low competition keywords;
- It does not target a single keyword, but as many as possible, as long as they are in the chosen niche;
- It starts out as a small business and constantly grows;
- Its primary focus is to answer extremely specific questions and to target low competition keywords, rather than go after those who have a huge search volume;
- It draws most of its traffic from Google searches;
- Some of its content will be in the form of “Pillar” articles and other linkable assets;
- It will also use social traffic, provided that the chosen niche makes this an effective strategy;
- The main focus of the website is to build a brand, rather than to create link building shortcuts;
- Its long-term goal is to gather emails into a large list so that the brand can sell its own products;
If you’re curious to see what niches there are, then simply think about topics and products that people are interested in.
How to pick a niche using keyword sampling?
One of the core elements of a successful niche website is proper keyword research. There are several implications of doing your homework when it comes to keywords, but the most important one is that it will basically rank higher in popular search engines. You will simply have to choose phrases that people are searching on Google, but not many other websites target.
In other words, you will have to focus on keywords that have a high demand and a low supply.
This is where one of the tools listed above comes into play. You will be able to use Long Tail Pro in order to take care of all aspects of keyword research.
The process of “keyword sampling” basically means that you will be trying to see if the niche that you want to focus on has enough low competition keywords before you actually start building the website.
Keywords sampling can be compared to how you would sample wine. You will test several small samples, so you can determine if the niche is profitable or not.
In order to use it, go to the Long Tail Pro website, and input 10-15 keyword samples. The more specific they are, the better the results will be. Also, use modifiers such as” “Best”, “Review”, “Under”, etc.
Next, sort the results so that only “long tail” keywords will be shown. These are search phrases that are made of at least 4 words. You are looking for words under 30 KC. Once you have them, write them down; you will need them later.
Knowing your competitors
You should also look for doppelgangers. These are newer websites, like yours, that rank on the first page of Google. Finding one of these could give you a significant boost in terms of SEO optimization, due to the fact that it would contain valuable keywords that you could use on your own website.
Once you find a doppelganger, you will have to analyze it using another tool called SEMrush. While you will have to pay a monthly subscription to use it, the information that you will gather though it will be invaluable.
First of all, look for websites that have a domain authority of 25 or less, and are less than a year old. Once you’ve found one, then run it through SEMrush, and focus on the following things:
- Look at what kind of traffic it gets so that you can approximate what traffic your website could get;
- Determine which keywords they are ranking for;
Other than this, look for any competitors that you may have, and use what you learn from their websites to expand your own. Focus on the areas where the competitors fall short, and find ways to offer your audience what it needs. Also, look at how profitable this niche is.
Next, you will have to answer a few questions that are more about yourself than about the website:
- Do you want to start a long-term project focused on this niche?
- Can you produce at least 150 content ideas for your website?
- Can you make your site better than the competitors? Do you know how you could achieve this?
- How easy is it to find long tail keywords in the niche that you prefer when compared to others?
- Are you able to think of at least a couple of great products related to this niche, that you can create and sell to your audience?
Lastly, look at how many poorly designed, or weak websites you can find by using SEMrush. This will enable you to determine what the competition looks like.
The best way to pick your name
- Do keyword sampling for a few niches;
- Use 10 test/seed keywords;
- Apply the filters explained above, and select only phrases of over 4 words, and apply modifiers;
- Study the doppelganger websites that rank among the top 10, in your keyword samples (Don’t forget about the domain authority and the age of the site);
Repeat this process for as many niches as you want, and decide which one is the best fit for you, and also which is profitable enough for your needs.
- The in-depth keyword research process
The little research that you have done previously is enough to give you a general idea regarding what a particular niche has to offer, and what its audience wants, however, if you want to build a niche website, more work is required.
For this step, it is recommended that you use Long Tail Pro, so that you won’t have to work as hard, but also because it will speed up the entire process.
A rule of thumb when it comes to this part of the research is to always look for keywords that have very low competition. Targeting these keywords will increase the probability that you will rank high for them. Unfortunately, this basically means that you will have to target the ones that have low search volume, but this is normal when it comes niche site SEO, so don’t worry.
Research objective: Find long tail keywords that you will target in each of the articles that you post on the website.
You will need about 100 of these for the first half year, and another 100-130 for the next one. This means that you will have to write articles that target these words, and ensure that you use only one primary keyword in each article.
In case you’re wondering why you only need long tail keywords, the answer is quite simple: People usually perform more long tail searches than short tail ones and they are also easier to rank for.
Best strategy for finding low competition keywords
For this, you should use the Pro subscription from Long Tail, as it offers more features.
Start by typing the example/seed keywords that you’ve gathered from various websites. After that, you need to use as many keywords modifiers as you need. If you don’t have any ideas, you can find quite a few modifier examples on websites like Amazon, eBay, Google (the autocomplete feature), and any niche forums that you come across.
Until then, here are a few keyword modifiers that you can use. Just replace “/****/” with your chosen keyword.
- Best /****/;
- /****/ reviews;
- /****/ vs. /****/;
- Best /****/ brands;
- Where to buy /****/;
- Cheap /****/;
- Quality /****/;
- /****/ under $(price);
Analyzing your competition
You won’t be competing with all the websites that are focused on the same niche as yours, only with the ones that rank on the first results page of Google.
They also have to have a keyword competitiveness of 30 or less, a low domain and page authority (at least a couple of results that have page authority and domain authority below 30), relevant titles and content, and under 30 juice page links.
Here a few great ways to quickly find low competition keywords:
- Use UberSuggest.org, and bulk import keywords into Long Tail Pro;
- Use SEM Rush in order to use the keywords that your competitors are focusing on;
The proper way of doing keyword research
First, you have to find 20 low competitions keywords, from the niche that you’ve chosen for your website. Use any of the methods presented above in order to do this, and don’t forget to input example/seed words.
You basically need to find at least 3 keywords that have a search volume of over 1,000. Once you do this, the search volume of the other 17 doesn’t really matter.
And that’s it for this step. Once you do this, you’re ready to move to planning how to make your website get noticed by the target audience.
- Establishing how your website will stand out from the crowd
The first step is to have a vision for your website.
Think about what the goal for your website is, and what problems it has to fix, for your audience. You need to know where you’re going before you start your journey.
Keep in mind: It is vital to determine the vision of your website before moving forward. If you try to develop this idea a little at a time, you will find yourself unable to satisfy any of your audience’s needs. Niche websites cannot follow a jack-of-all-trades pattern.
Ways to make your website stand out from the crowd
If you want to get noticed, the easiest way to do it is by finding an angle that nobody has had before, and solve a problem in a creative, more efficient manner.
A good example would be the YouTube channel “Will it blend?”, which helps sate the curiosity of the audience in a unique way.
How to develop a voice for your website
This largely depends on what angle you choose for your website and on how you build your brand. These two should align, in order to establish the tone of your content. You will have to choose if you want the website to be data-driven, casual and helpful, or if you want to give it a more humorous tone. These are only a few of the ways in which you can develop the tone of your website. Brainstorm and when you make a decision, move to the next step.
- How to choose a good domain name for your website
Most people tend to move very slowly at this point, due to the fact that they can’t decide which domain name to use. They tend to think that a good domain name is vital to the website’s success, and while this is true for mainstream sites, pretty much anything will work for a niche one.
You can insert keywords into your domain name, but doing so is a bit obsolete, and won’t change the website’s visibility by much. The best choice would be something brandable that your target audience can easily remember and type quickly.
A good place to get domain names is NameCheap.com. Registering a name here isn’t expensive, and the process is quite intuitive, so anyone can do it.
There are also a few things that you should keep in mind when choosing your domain name:
- Make sure that it is short and memorable;
- Choose something that is relatively easy to spell;
- If you have the option, go for a .com.
If you do things right, then your target audience will remember your website after their first visit and will return whenever they need information or help.
Keep in mind: One of the most important things about your domain, especially if you get a .com, is to get a name that you can easily brand. You will be making money from this brand, so give it a lot of thought.
Also, there’s nothing stopping you from buying a domain name even before you start working on your website. This may not guarantee the availability of your perfect domain name, but it will raise the chances.
- How to host your website, and pick a theme and logo for it
In order to make your website usable, you will have to find a web host. A web host is a server that you can use in order to publish your website to the internet. There are currently thousands of companies that offer hosting services for under $10/month, and choosing a good one is important.
While they do offer cheap services, not all companies are reliable, and some offer atrocious technical support, which means that if your website goes down for any reason, it may be a week or more until they can get it back up.
When looking to host your website, make sure that you look for companies that allow you to easily install WordPress.
One of the more reputable companies that offer web hosting services is Bluehost.com. It offers fast customer support and has a great infrastructure that ensures that your website will remain online.
Choosing an appropriate WordPress theme
After you’ve set up your BlueHost account, and installed WordPress on your web host, it is now time to choose a theme.
There are a lot of themes out there, and you must choose one that fits the style of your website, its tone, and the niche. It is recommended to go for a professionally made theme, even if you may have to pay a few dollars to use it. These not only look great but also have a lot of functionality and customizability.
You will find quite a few theme repositories online, however, ThemeForest.net may be the best one. Here, you should be able to find great themes for less than $50. Alternatively, you can also try Thrive Themes, for a more customizable experience.
Getting a logo for the website
After you’ve installed a theme on your web host, it’s time to move on to logo design.
Your logo is your signature, which is why it is recommended to get one that says something about your brand and your vision. It should fit into the niche, but it must be easy to recognize so that people link products that bear it to your website.
You can get cheap logos designed at Freelancer.com. There are quite a few talented designers on this platform, and having a logo made for your website shouldn’t be a problem.
- Developing a long-term strategy to guide content creation
Having a great content creation strategy can make a lot of difference when it comes to turning a mediocre website into one of the main go-to places when members of your target audience need help or want to read news about a particular product.
At this point, it is important to understand the fact that not only the type of content and amount of on-page SEO matter but also the various ways in which you use clickable titles and links.
In order to develop a great content creation strategy, you will have to keep the following things in mind:
- The content must be keyword focused;
- Every article must be well-written, and this includes spelling and grammar;
- Don’t forget to always make use of paragraphs, bullet points, and numbered lists;
- Ensure that the content is valuable to the reader;
- Include charts and graphs where appropriate;
- Answer the questions that your readers ask;
- Use written, image, and video content together, to create a better overall experience for your readers;
- Link to internal and external resources;
Writing keyword focused content
You basically have to use the targeted keyword in the title of your post (which has the H1 tag in WordPress). For example, if you have to use the keyword “Cheap smartphones”, you can create a title that looks something like this: “10 cheap smartphones that you can buy today”.
Once you’ve used the keyword in the title, make sure to also use it between 2-4 times in the actual article. It would be best to use it once at the beginning, and once at the end.
You can use any related keywords that you may have found in the article’s subheadings (H2, H3, etc.). You can have as many as these as you want, however, you should make sure that the article looks good.
These related keywords can be found by using Long Tail Pro or the Google search engine, by looking at related searches.
How to write and publish content
You should publish at least 20 articles as soon as possible, and create a regular schedule.
Most people think that they must publish every day, but you’ll get great results by putting content up on a regular basis. It doesn’t really matter if you post once a day, or once a week.
The next important aspect of content creation is establishing the best length for the articles. This depends on the type of article:
- Pillar articles should be over 2000 words;
- Regular articles should contain around 1000 words;
This brings us to another important question: How many articles should you have, of each?
You need one pillar article for every ten normal ones.
Also, in order to clarify the difference between a normal article, and a pillar one, keep in mind that the lather one is longer and more valuable, which makes it more shareable. These should require more time and work in order to write.
How to organize content on your niche website
Considering that you are using a WordPress theme, you can always simply use “Categories”.
Also, link to other articles that are in the same category.
Ideally, you should start with around 6 categories. You can always add more if you have to. Here are a few examples of generic categories:
- Tips & Tricks;
Tips for creating a great title
If you take some time to create a great title, it will do a better job of attracting people to the article. Also, the title is the first contact that the reader has with your content. If it’s not well written, then people won’t read the article.
- You should always list with odd numbers;
- Include keywords in the title, preferably at the beginning;
For starters, think of two categories for your niche website, and write 2 articles for each of them. Pay attention to the information that you include, and make sure that you put the strategies above into practice.
- Choosing the best monetization strategy for your website
Now that you’ve learned how to create content for your niche website, let’s talk about how you are going to earn money from it.
First of all, make sure that you have a bit of content before choosing a monetization strategy. It will help if you already have a bit of momentum.
Once you’ve started posting and have a few pages of content, up and ready for your readers, you can start looking into the various monetization strategies that you can use in order to earn money from your hard work.
By creating some content before monetizing, you are basically ensuring that your website will start ranking in Google before you start to do link building.
How to monetize your niche website:
There are several ways, and, while you can start with only one, there is nothing stopping you from using any strategy at your disposal, in order to maximize your profit.
- Create and sell your own products – Selling native products has proven to be the best long-term strategy available at the moment. You make a product and then sell it to your audience, which means that you keep all the profit, and also raise brand awareness;
- You can sell information – Sell detailed guides, or videos that are full of valuable information;
- Sell a piece of software;
- Sell physical products – Depending on what niche you choose, selling physical products may be more profitable than selling digital ones;
- Services are also a viable option – You can sell all kinds of services, from one-on-one lessons to paid classes;
- Earn money as an affiliate marketer – This is a short-time strategy, so don’t get too comfortable with it;
- Make money using Google Adsense – Unfortunately, using Google Adsense won’t make you a lot of money, but when every bit counts, it is important to cover all your bases;
- Join the Amazon Associates program – This is basically a type of affiliate program;
- Make money using CPA offers;
Creating native products for your niche website
When talking about creating and selling your own products, you have several options and it will be up to you to choose the best one for your audience;
You can create products in the form of:
- Physical Products;
Choose wisely, because, depending on your niche, some types of products may work, and some may not.
When you choose one of the three, ensure that it does solve a problem inside your niche. In order to determine which problems your audience faces, look at the comments to your articles, and to what content your audience prefers.
In order to sell products, you will also have to create and grow your email list. This requires that you actually build a community around your niche website and that you keep people engaged. Do this right and you will be able to easily sell them products.
You can find multiple tools that will help you manage your email list, the most popular one being MailChimp.com. Alternatively, you can also look into using Aweber, which comes with a monthly subscription of $20.
Here are a few easy steps that you can follow in order to start making money from your website:
- Insert affiliate link to your existing articles;
- Think of 3 products that you could sell to your audience;
- Choose whether it should be sold as information, physical products, or software;
- Create an account on an online tool like MailChimp or Aweber;
- How to handle link building for your niche website
Link building is one of the website-building aspects that sit in a somewhat grey area, due to the fact that most people are divided when talking about its usefulness.
The results are also mixed. There are people who have made heavy use of this strategy, and have had success, but there are also a lot of websites that do not have any type link building and are just as successful.
The largest part of the web designing community, however, agrees that, while it may not be essential, it does play a large role in the success of a website. This is especially true when talking about niche sites. Furthermore, many people have gotten used to seeing some form of link building on the websites that they use.
Before starting, keep in mind that link building should be third on your list of priorities, with the first being keyword research, and the second, the creation of great content.
The reason behind all this controversy is due to the fact that niche websites have smaller audiences, and your readers will love your website even with poor link building, as long as you create amazing content. This SEO strategy simply helps your website rank better in Google.
Why does this matter to a search engine?
Google, for example, ranks websites better if they have quality links because it considers these online publications to be more reliable than those that seem somewhat isolated from the rest of the online world.
There are two types of links: “Do follow links”, and “Do not follow links”. Both are valuable, however, the second one does not pass PageRank. But there’s no need to go into these details because aggressive link building is not essential to your nice website’s success.
If you do some research, you will find a large number of websites that only post content, and are extremely successful. In the end, the most important thing is to focus on building meaningful relationships with your audience.
This having been said, use a few links every month, but don’t worry too much about this aspect of your website.
Great strategies for link building
- Link on social media channels, and on your profile accounts;
- Link on RSS Feeds;
- Ask friends and family to share links to your content on their social media accounts, and other web assets;
- Use links in comments;
Setting up your RSS
If you are using WordPress, then your RSS is already set up. You just have to go to your domain “/feed”, and you will see your RSS feed. You will need to submit this feed to RSS directories.
You will have to use Google in order to find at least five directories, and then add your RSS feed to them.
Create social media accounts for your niche website
You will need to be active on social media so that you can improve your online presence and visibility. This means that you will have to create accounts for the following social media networks:
- Instagram (depending on your audience and niche);
Once you create these accounts, you will have to choose a too that will auto-post content. There are many options that offer largely the same features. Look online and choose the one that you like most.
You can also ask anyone you know to mention your website in the content that they create and/or share. Ideally, you should ask them if they would be willing to write an article on your website or niche so that they can link back to your content.
While they have a lower value, leaving comments on blogs that are in the same niche as your website is a great way to get links, and will also enable you to start relationships with influencers. Also, this is part of the required social activities that contribute to increasing your website’s visibility.
Make a habit out of looking for interesting blogs and leaving comments, at least two times per week.
That’s all of the basics of link building for your website. Next, we’ll take a look at some of the more advanced strategies that you can use. While these are not vital, and your niche website will be successful without them, it doesn’t hurt to give them a try, and they will only further increase your popularity.
Here are the more complex strategies that you can use:
- Build relationships with people in your niche in order to have them link back to your website, and recommend your content to their readers;
- Use the HARO sourcing service in order to build high authority links;
- Study the competition’s links;
Now, when it comes to building relationships, you should first publish an article about someone in your niche, or to mention/link to the content of an influencer, in one of your posts.
After that, you can just reach out to them and let them know that you’ve mentioned them. After a while, they will agree to also link to your content in their articles.
Remember to also mention them on social media, so that you will have more leverage when requesting their help.
Keep in mind that you should always reach out to people that are on the same level as you, popularity-wise. If you attempt to contact established websites when you are just getting things started, there is a big chance that they will ignore you. Don’t worry, you will be able to work with them when your websites becomes more popular and you will have a larger audience.
Using HARO is easy, you basically go to www.helpareporter.com, create an account, respond to queries, and get links. However, your answers must be serious, and well-documented.
The third strategy is to look at what your competitors are doing and to try to replicate. You will need to discard the links that look like spam, and only use the ones that seem “official”.
Basically, you need to do this as often as you can, with as many competitors as you can. The more times you repeat the process, the better your results will be.
So, set a goal of linking out to a few websites in your articles, then let the owners know that you’ve done that, through an email. After that, sign up for HARO, and start responding to queries, and also choose a couple of competitors and try to replicate their links.
Again, keep in mind that link building is useful, but it is in no way vital to building a successful niche website. Spend as much time as you need in order to create quality content, and then, use whatever is left for link building.
- Marketing and social media strategies
This is where things start requiring a little more thought. Some niches rely on social media more than others, and you will have to determine if the one that you choose can benefit from in-depth social media marketing.
Either way, this is still something that you should do, at least to some extent, in order to ensure that you reach the maximum amount of people. Also, keep in mind that if you own multiple websites on several niches, each of those may require different marketing strategies.
Now, why is this type of marketing important? Because it is perfectly possible to rank high on Google, simply due to the amount of traffic that you are getting. This includes social media traffic.
- YouTube Marketing
YouTube has quickly become one of the most influential platforms on the web, and in many industries, if you don’t have a YouTube channel, you don’t exist.
Technically, this strategy is similar to the one regarding long tail keyword research. In order to apply it to your niche website, you will have to focus on specific search queries, and rank or less competitive searches, so that you will be able to target a particular group of people.
Again, YouTube is a great platform, however, it is not used by every niche out there. Make sure that you can use it to reach your target group, before creating content for it.
- Reddit Marketing
Reddit is a rising star in terms of social media, however, using it for marketing purposes is a somewhat delicate process. This is due to the fact that this platform is heavily moderated in order to prevent spamming.
This having been said, you will have to pay a lot of attention to what you are doing, in order to prevent having your account closed for disobeying Reddit’s rules.
So, in order to correctly use Reddit for marketing purposes, you will have to pay attention to the following things:
- You should find general subreddits that your website and content can fit into;
- Also, focus on a few smaller subreddits that are relevant to your nice;
- Post in those subreddits over the course of an extended period of time, and make sure that you follow all the platform’s rules. If you post on all the subreddits at the same time, there is a big chance that the admins will consider you a spammer, and close your account;
- You can do a bit of promotion, but keep it light, and only do it to your friends so that you will get a few upvotes to begin with;
- Pinterest Marketing
Pinterest is another platform that is extremely popular and can drive a lot of traffic to your website, as long as you use it properly.
There have been cases in which proper Pinterest market enabled website owners to drive over 6,000 visitors in a single day, to their website.
When using Pinterest for marketing purposes, make sure that you post appropriate content. This platform is extremely visual, so you will have to find a way to represent your website and content in a visually appealing (which can be quite difficult for a few niches).
- Increase the amount of money that you are making through list building
Most of the time niche website owners do not get to the point where they can actually start building an email list. This is due to the fact that these sites have extremely narrow target audiences, and gathering emails for various purposes simply isn’t useful.
Now, this isn’t a bad thing. A niche website can make a lot of money just by ranking well in Google and being part of Google Adsense and Amazon Associates.
If your website gets to the point where you have managed to reach a large audience, and want to take things to the next level, then building an email list is the perfect plan that will help you maximize your earnings.
Email lists are invaluable when it comes to selling your products and services, as well as affiliate offers to members of your audience.
Generally speaking, an email address is a digital business card. It can tell you a lot about who someone is, and you can use it in order to understand what kind of people stumble upon your website. Once you do this, you will have the information needed in order to turn these individuals into members of your audience, and then into paying customers.
There are a few tools that you can use in order to build your email list:
- Thrive Leads is a great one that is compatible with WordPress, and can do wonders for nice websites;
- LeadPages is another option that also produces great results;
- Aweber is perfect for beginners, so be sure to use it if you’ve never done this sort of thing before;
- Long-term strategies that you can use to grow your niche website
The previous steps have guided you through all the things that you have to do in order to build a successful niche website, however, there is still work to be done, if you want to expand it.
A niche website is a business, and as you make and sell products, you will arrive at the conclusion that you need to expand.
There are a couple of ways in which you can expand your business, and each of them is just as efficient as the other others:
- You can build more niche websites – One way to expand is to build more websites that are either part of the same niche, or choose a different one, and expand to a new market;
- You can work to drive more traffic to your website – This will help expand your audience, and turn more people into paying customers;
- You can make more money from the visitors that you are already getting;
Most nice website owners usually go for the first option. Creating more websites is great because once they rank in Google, they will passively make money, and this gives you the opportunity to create another website, and then another one, and so on. If you’re interested in this option, then you will simply have to go back to step one and create a new website using this guide. You can choose another niche, or, if you have come to like the one you chose the first time, create another website and target the same market.
Once you create a few websites, there won’t be anything stopping you from selling some of them, so that you can make money faster.
Alternatively, you may want to continue to develop the website that you currently have. This can easily be achieved by creating more content. You will never run out of keywords to target in your articles, and if you offer valuable information to your audience, you will increase the amount of traffic that your website is getting.
In time, you will be able to make far more than $3000 per month from your website, and if you focus on creating quality content, it may become a serious source of income. People who want to replace their full-time job income with what they make from their website, usually choose this option.
If you do a bit of research, you will find that there are a lot of niche websites that are currently making six-figures per year. There is nothing stopping you from turning your website into a money-making machine.
The last strategy that you can use in order to maximize your profits is to actually make more money from each one of your visitors.
You can do this by experimenting with the way your ads are displayed, by joining an affiliate program that has high payouts, or build an email list and start making and selling products.
Each of these is great, but creating and selling your own products will increase the amount of money that you are making BY A LOT. There are several types of products that you can create, and you will, again, have to choose the one that works best for your niche.
You can write an ebook and sell it, create an online course, or even organize one-on-one meetings with members of your audience in order to help them with niche-related issues that they may have. Selling your own products will help you forget about the 8% that you would have earned from affiliate marketing, and keep the entire sum of money that you make from selling the products.
If you decide that you want to sell physical products, then you should definitely check out Amazon’s FBA program. Selling your products on Amazon is both easy, as well as extremely reliable. If you dislike the idea of working with Amazon, you will find a few great alternatives online. Do a bit of research and choose the one that you’re most comfortable with.
This having been said, it is important to decide if moving from affiliate marketing to actually making and selling products yourself, is really worth it. For example, affiliate marketing will allow you to make money with the least amount of effort. Once you choose to create and sell your own products, you will also have to work in order to develop said products, and this is a complex process. Think about the advantages and disadvantages before you make a decision.
Keep in mind that by following this guide in order to create a niche website, you will be able to earn $3000 per month. By selling your own products, and joining Google Adsense, you will be able to increase this amount of money.
Over time, if you can create more products for the same niche, or create another website around another niche, and sell products there as well. The options are limitless.
This brings us to the final question:
Where can you go from here?
The answer is simple. Get to work!
Follow the steps in this guide and do the required research and success is pretty much guaranteed. If you have any difficulties with any of the software that you have to use, look online and you will find “how-to”s and guides for pretty much anything that you can think of.
Also, return to this article and read the steps again if you get confused.
Work hard, do your homework, and continually focus on developing lasting relationships with the members of your audience, and you will be able to live off solely from what your niche website is making, in no time.